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RESOURCES

We are pleased to provide this listing of information items to assist you with
your Notification Solution Project.


If you don't see what you need please let us know.
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NEW! The #1 Resource for any agency considering automated messaging. Ten-minutes of reading
will save you countless hours of research!
AUTOMATED REMINDER MESSAGING - A Primer for Agency Directors
You are interested in the possibility of using Automated Reminder Messaging ("ARM") in your agency.
This 13-page 2011 white paper written by JJ Kelly, US Netcom's President, will provide the essential
information you need so that: you know what questions to ask; you can make an informed decision; and
you can get your project off to a good start. Topics include: Why Should I Consider Automated
Reminder Messaging for My Agency?; What Is Automated Reminder Messaging?; What Are the Main
Issues Regarding Automated Reminder Messaging?; Caller ID; SMS Text Messaging; Social Media;
Multiple Languages; Personalized Messages; Capacity and Reliability; Data Interfacing/Automation;
Cost; Funding; Professional Services; What Should I Look For in Choosing a Technology and a Vendor?;
Summary of Recommendations; and much more.
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NEW! The Technical I-T Companion Piece for the White Paper above!
AUTOMATED REMINDER MESSAGING - A Technical Primer for Agency I-T
Directors
This 6-page 2011 white paper was written by JJ Kelly, US Netcom's President, to be a companion
piece for the white paper above. We recommend that you read the white paper above first. This white
paper will provide additional essential technical information you need so that you know what level of
performance you should require and expect from a first-class outsourced automated messaging vendor
regarding data security, speed and reliability.
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NEW! The Legal Companion Piece for the White Papers above!
AUTOMATED REMINDER MESSAGING - A Legal Primer for Agency
Directors
This 6-page 2012 white paper was written by attorney William Raney, Partner, Copilivitz & Canter,
LLC to be a companion piece for the general and technical white papers above. Bill is a member of US
Netcom's The Netcom Solutions Network(TM). See Bill's profile and contact info below on this page.
We recommend that you read the general white paper above first. This white paper will provide
additional essential legal and regulatory information you need so that you know how to implement an
effective automated messaging solution that is in compliance with applicable regulations.
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Automated Messaging Services Can Now Be Purchased By State and Local
Agencies From GSA Schedule 70 Without Going To Bid
Outsourced automated messaging services from One Call Now can now be purchased by state and local
agencies at favorable prices from a pre-approved federal cooperative purchasing GSA Schedule without
a requirement for competitive bidding. For a primer on how this works, we are providing links to: the
GSA's 2011 PowerPoint presentation; the GSA's FAQ web page; the GSA's Brochure; and a
Government Information Group report on Schedule 70. When reading the GSA information, look for
"Schedule 70" as the program applicable to purchasing automated messaging.
  
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Oregon's Automated Notification System for WIC Reminders "ANSWR"
Poster:
Oregon WIC prepared and displayed this poster at the recent 2011 NWA Association Conference. It
describes the methodology used and Oregon's published early results of the first phase of
implementation of their new notification solution project including statistics.


Case Study:
MAGNUS, member of US Netcom's The Notification Solutions Network(TM), provided the script
translation services for Oregon WIC's appointment reminders in mulitiple languages selected by Oregon.
MAGNUS published this case study.
  
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Updating the USDA National Breastfeeding Campaign, Workshop Summary
In April 2011, at the request of the USDA Food and Nutrition Service (FNS), the Institute of Medicine
(IOS) held a workshop to collect input about the actions needed to build effectively on the successes of
USDA's National Breastfeeding Campaigns, including "Loving Support." This workshop focused on
changes in the communications patterns of today's mom. The following quote is from the workshop's
summary report...

Referring to findings from The Meredith Parents Network MomTrak® survey (2011) as well as from the
Pew Internet & American Life Project (Horrigan, 2008), Galanoudis said that millennial mothers view
mobile technology as “a functional tool that they cannot live without.” Sixty-two percent say that, of all
forms of communication, their cell phones would be hardest to give up, more so than the Internet,
television, landline telephones, or e-mail. According to Galanoudis, 90 percent of WIC mothers have a
mobile device and 26 percent had a smart phone at the time of the Meredith survey, but, Galanoudis
noted, that figure is steadily rising.
  
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Communicating with Millennial Moms
Presentation by: Parents Network Custom Solutions
This September 2010 slide presentation is for WIC organizations as it specifically studies WIC moms.
It provides research and statistics on the changing face of the birth market, the characteristics of the
millennials, where they turn for information and how they like to be communicated with.
- Two population segements leading the birth market: Millennial and Hispanic
- 99% use electronic information resources
- 86% use social networks (i.e. Facebook, Myspace, Twitter)
- 90% have a mobile device
- Moms, in particular, love to text: 60% of all moms text
  
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Pew: Americans and Text Messaging - September 2011
Pew's research shows that:
- 83% of American adults own cell phones and three-quarters of them (73%) send and receive
text messages
- 31% of text message users (age 18 or older) prefer texting to voice calls
- Young adults (age 18-24) stand out in their use of text messaging, they exchange 109.5
messages per day
- The younger the texter the more likely the preference to receive texts over voice calls
  
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Pew Cell Phone Research February 2011
(marketingcharts.com web site)
Pew's research shows that:
- 85% of US Adults (18+) Have Cell Phone
- Almost All Millennials (18-34) Own Cell Phone
- 9 in 10 US Adults Lives in Cell Phone Household
- Millennials Lead Cell Phone Use for Variety of Activities
- 1 in 4 Adults Lives in Wireless Phone-only Household
  
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School Districts Can Purchase Combined Web Site Management and Automated
Messaging Services Using eRate Funds
When you combine web site hosting services and automated messaging services, both become eligible for
eRate funding. We can provide this combination with the SchoolPointe web management solution and
One Call Now's automated messaging. The two companies have made their products work together and
they qualify for eRate. The link provided is the US Dept of Ed's web page explaining how eRate funding
works.
  
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Bill Raney Provides Regulatory Compliance Expertise Regarding Automated Phone
Calling and Text Messaging by Your Organization
William E. Raney is a partner at the law firm of Copilevitz & Canter, LLC. His practice focuses on First
Amendment issues and compliance with state and federal telemarketing laws. His clients include
publicly-traded companies, trade groups, other companies that outsource consumer telephone contact
and telemarketing service bureaus, both in the United States and overseas. Bill can help you comply
with your state's telemarketing and privacy regulations with a minimum administrative burden. You can
also subscribe to two newsletters on the subject.
Bill can be reached in Kansas City at 816-472-9000 or email Bill at braney@cckc-law.com
  
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Check back occasionally to see what we've added!
  
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Resources
Link to GSA PowerPoint
Link to GSA FAQ web page
Link to GSA Brochure
Link to GIG Report
Welcome to the only e-Newsletter dedicated to the
use of automated reminder messaging by public
health and related professionals. We report how
agencies are using technology to increase
participation and improve the delivery of services.
We report on new developments in technology,
applications and federal, state and local issues. We
report on real-world experiences regarding
appointment reminders, EBT benefits, outreach
and other applications. We highlight best practices
and tips-of-the-trade, and report actual outcomes.
A new issue will be sent not more frequently than
once-per-month. (free)
To subscribe: click here
 
March 2013 Issue
How to Use Personalized Text Messaging to Retain Caseload

December 2012 Issue
How to Fight Child Hunger
in the United States

.September 2012 Issue
How to Use Text Messaging to Reduce Childhood Obesity

August 2012 Issue
How to Use Text Messaging to Increase Breastfeeding Rates

March 2012 Issue
Sending Clinic Reminders via SMS Text:
What You Need to Know - Part 2

January 2012 Issue
Sending Clinic Reminders via SMS Text:
What You Need to Know - Part 1

November 2011 Issue
Automated Reminder Messaging Helps USDA's
Loving Support Breastfeeding Campaign

October 2011 Issue
Oregon WIC Case Study: Reminder
Messaging in Multiple Languages

September 2011 Issue
New Whitepapers Now Available for
Public Health Directors Interested in
Automated Reminder Messaging

August 2011 Issue
How to Use Cooperative Purchasing to
Buy Without Bidding
How to Leverage a One-Time Grant with
a Multi-Year Purchase

July 2011 Issue
Illinois Department of Employment Security Uses Automated Messaging to Increase Activation of Electronic Benefits Cards

June 2011 Issue (First One!)
Oregon State WIC Launches Automated Notification System for WIC Reminders ("ANSWR")